SEO Audits
SEO audits that show what is holding your website back
An SEO audit is a structured review of everything that affects how your site performs in search. It turns a long list of possible problems into a short list of priorities, so you know what to fix first and why it matters.
- Technical, content, links and local reviewed
- Findings ranked by impact and effort
- Free initial review available to start
01 Overview
What an SEO audit examines
A useful audit does more than run a tool and export the warnings. It explains which issues actually affect your visibility, which ones do not, and what to do about each.
A full audit starts with technical health: whether search engines can crawl and index your important pages, how the site is structured, how quickly pages load on mobile and whether redirects, canonicals and status codes are behaving. We then review on-page elements across your key templates and priority pages, including titles, headings, content depth and internal linking. Many of these checks overlap with our ongoing technical SEO work, but in an audit the goal is a complete diagnosis rather than a rolling programme of fixes.
Content is assessed for quality and coverage. We look for thin or duplicate pages, outdated information, pages competing for the same terms and gaps where competitors answer questions you do not. The backlink profile is reviewed for the quality and relevance of linking sites, anchor text patterns and any signs of manipulative links that may need attention. For businesses that serve a local area, the audit also covers your Google Business Profile, citation consistency, reviews and local landing pages.
Finally, we check your measurement. This step is easy to overlook, but if Google Search Console is not verified, analytics is misconfigured or enquiry forms are not tracked as conversions, you cannot judge whether any SEO work is paying off. We confirm what is being tracked, what is missing and how to fix it, so future decisions rest on reliable data rather than assumptions.
If you are not sure where to begin, our free SEO audit is a sensible first step. It is a starting review that highlights the most visible issues and opportunities on your site. A full audit goes considerably further, examining every area above in depth, analysing competitors and producing a detailed, prioritised action plan. Larger or more complex sites, and businesses planning a redesign or migration, usually benefit most from the full version.
02 Benefits
Why an audit is the right place to start
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01
A clear starting point
Instead of guessing which SEO tasks matter, you get an evidence-based view of where your site stands and what is most likely to be limiting its performance in search.
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02
Priorities, not just problems
Every finding is ranked by likely impact and the effort needed to fix it, so limited time and budget go to the changes that should make the most difference.
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03
Hidden issues brought to light
Audits regularly uncover problems nobody knew about, such as key pages set to noindex, broken redirects from an old site or tracking that quietly stopped working months ago.
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04
Better briefs for your developer
Technical recommendations are written clearly enough to hand straight to a developer or agency, with examples of affected URLs and an explanation of what each fix should achieve.
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05
A benchmark to measure against
The audit records where things stand today, giving you a baseline for indexing, performance, visibility and links that future progress can be compared with honestly.
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06
Useful before big decisions
Running an audit before a redesign, platform migration or change of agency means you go in knowing what to protect, what to fix and what can safely be left alone.
03 What is included
What you receive from a full SEO audit
Every full audit is delivered as a written report with a prioritised action plan, and we talk you through the findings so nothing is left unclear.
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Technical health report
Crawlability, indexing, site architecture, Core Web Vitals, redirects, canonicals, structured data and errors, with affected URLs listed and the cause of each issue explained.
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On-page and content review
An assessment of titles, headings, content quality, duplication, cannibalisation and internal linking across your key templates and most important pages.
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Backlink profile analysis
A review of referring domains, link relevance, anchor text and potentially harmful patterns, compared against the link profiles of competitors ranking above you.
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Local search assessment
Where relevant, a check of your Google Business Profile, map pack visibility, citations, reviews and local landing pages against nearby competitors.
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Analytics and tracking check
Confirmation that Search Console, analytics and conversion tracking are set up correctly, with a list of any gaps that would make results hard to measure.
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Competitor comparison
A look at the sites outranking you for your priority terms, identifying what they do differently in content, structure and authority that you can realistically address.
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Prioritised action plan
Every recommendation ranked by impact and effort, grouped into quick wins, planned projects and longer-term work, with clear ownership so it is obvious what happens next.
04 Process
How we carry out an SEO audit
Every engagement starts with understanding your goals and the current state of your search presence. No templated packages.
Start with a free audit-
01
Agree scope and goals
We confirm what the business wants from search, which pages and markets matter most and whether a redesign or migration is planned, so the audit focuses on decisions you actually face.
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02
Gather the data
With access to Search Console and analytics, we combine crawl data, performance testing, backlink tools and manual review, checking findings by hand rather than trusting automated scores.
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03
Diagnose root causes
Symptoms are traced back to their source. Hundreds of duplicate titles might come from one template setting, so the recommendation fixes the cause rather than listing every individual URL.
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04
Score impact and effort
Each issue is rated by how much it is likely to affect visibility or enquiries and how much work it takes to fix. High-impact, low-effort items rise to the top of the plan.
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05
Report and walk through
You receive the written report and action plan, and we go through it together, answering questions and agreeing what you will handle in-house and where you may want support.
05 Who it is for
When an SEO audit makes sense
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Scenario 01
Before a redesign or migration
A business about to rebuild its website or change platform that wants to understand which pages carry existing visibility, so redirects and content decisions protect it rather than lose it.
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Scenario 02
After an unexplained drop
A site that has lost traffic or enquiries without an obvious cause, whether after a Google update, a change to the site or something less clear, and needs a proper diagnosis.
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Scenario 03
Choosing or reviewing an agency
A business deciding whether its current SEO provider is focusing on the right things, or preparing to brief a new one, that wants an independent, evidence-based view of priorities before committing.
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Scenario 04
Planning SEO in-house
A marketing manager or business owner with the time and skills to do the work themselves, who needs a clear, prioritised list of tasks rather than an ongoing retained service.
FAQ
SEO Audits questions, answered
Still have a question? Call +44 20 8686 4577 or send us a message.
The free SEO audit is a starting review. It highlights the most visible technical, on-page and local issues and gives you a sense of where the main opportunities lie. A full audit is far more in-depth, covering every area of the site, analysing competitors and backlinks, checking tracking and delivering a detailed, prioritised action plan you can work through.
It depends on the size and complexity of the site. A small business website can be audited much faster than an online shop with thousands of products or a site with several language versions. We confirm a timeframe once we understand the scope, and keep you updated if anything significant turns up along the way.
We can. Some businesses take the action plan and work through it with their own team or developer, while others ask us to implement the recommendations as part of an ongoing SEO service. Either way, the plan is written so that it can be followed by whoever is doing the work.
Each finding is weighed by its likely impact on visibility or enquiries and the effort needed to fix it. Issues that block indexing of important pages or affect the whole site usually come first. Cosmetic issues that tools flag but that have little real effect are noted but placed lower, so they do not distract from the work that matters.
Read access to Google Search Console and analytics makes the audit far more accurate, because it shows how Google actually sees and treats your site. Access to your content management system is not usually needed for the audit itself, although it helps if you would like us to implement changes afterwards.
No. Automated tools are useful for gathering data, but their scores tend to treat issues as roughly equal and miss context, such as whether a flagged page even matters to your business. A proper audit uses those tools as a starting point, then applies judgement about what actually affects your visibility and what can safely be ignored.
Keep exploring
Related SEO services
Free SEO audit
Not sure where your site stands?
Request a free initial SEO audit for a quick, honest look at your biggest issues, then decide whether a full, in-depth audit is the right next step.
- Speak to an SEO expert+44 20 8686 4577
- Emailhello@telsamedia.com
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