Practical SEO advice for growing businesses

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  E-commerce SEO1 October 20267 min read

  How to Optimise E-commerce Category Pages for Search

  Category pages carry much of an online shop's search visibility. Here is how to match them to intent, place copy where it helps, control faceted navigation, handle pagination and deal with out-of-stock products sensibly.

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  Local SEO29 September 20267 min

  A Practical Local SEO Guide for Blackpool and Fylde Coast Businesses

  Being found by nearby customers comes down to a handful of practical jobs done well. This guide covers Google Business Profile, local pages, reviews, citations, content and measurement for businesses across Blackpool and the Fylde Coast.

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  AI Search25 September 20266 min

  AI Search and Generative Engine Optimisation: What Businesses Need to Know

  AI Overviews, AI Mode, ChatGPT search, Perplexity and Copilot are changing how people find information. This is a balanced look at what generative search optimisation realistically involves, what to be sceptical of and how far it can be measured.

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  Google Business Profile22 September 20267 min

  Google Business Profile Optimisation: A Step-by-Step Checklist

  A step-by-step checklist for getting your Google Business Profile right, from ownership and categories to photos, posts and reviews, plus the common mistakes that lead to suspensions and how to stay within Google's rules.

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  Link Building18 September 20266 min

  Link Building for Local Businesses: Earning Links Without the Risk

  The most valuable links for a local business come from real relationships, not link packages. Practical ways to earn them through partners, sponsorships, community resources, local press and trade bodies, plus the tactics Google's spam policies warn against.

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  Technical SEO15 September 20266 min

  Core Web Vitals Explained: A Plain-English Guide for Business Owners

  Core Web Vitals measure how quickly your pages load, respond and settle. Here is what LCP, INP and CLS mean in plain English, how to check them, which fixes help most and how much they really affect rankings.

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  Blackpool Business Growth8 September 20266 min

  Seasonal SEO: Planning Search Marketing Around the Fylde Coast Year

  Demand on the Fylde Coast rises and falls with the seasons, and search behaviour moves ahead of it. Here is how to plan content, keep your Google Business Profile current and combine SEO with PPC for the busiest weeks.

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  SEO1 September 20265 min

  How to Choose an SEO Agency: Questions, Red Flags and What Good Looks Like

  A fair, practical guide to choosing an SEO agency: the questions to ask, the red flags to watch for, what useful reporting looks like, realistic expectations on timing and how to compare proposals on substance.

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